Digital Sales leader, trail runner, self-builder. This is the full picture.
Trail running, mountain biking, skiing, football. These demand commitment, discomfort, and seeing things through.
On repeat.
What's on while running, building, or just thinking. Make of it what you will.
Code, apps, e-commerce, and actual physical structures. The common thread: an idea taken from zero to something real.
Managed the full construction of a house from foundations up. Architecture, permitting, contractors — every decision taken from scratch.
Chile, Argentina, Bolivia, Peru. A self-supported ride through some of the most remote terrain on earth. Planned, packed, and pedalled — no support vehicle.
Chile · Argentina · Bolivia · Peru
A second home in Briançon, deep in the French Alps. Bought for the skiing, the altitude, and the lifestyle — managed as a rental when we're not there. Passion and investment in one place.
15 years building and leading digital performance — from agency floors to global in-house teams. Started managing paid search across international clients, then moved in-house at adidas to lead paid search globally. Grew into senior digital sales leadership and, most recently, driving digital innovation as a project lead. The thread throughout: making complex systems perform at scale.
