Digital Sales leader, trail runner, self-builder. This is the full picture.
Trail running, mountain biking, skiing, football. The kind of sport that demands real commitment and gets under your skin.
On repeat.
What's on while running, building, or just thinking. Make of it what you will.
Code, apps, e-commerce, and actual physical structures. Each one started as an idea and got built.
Managed the full build from foundations up. Architecture, permitting, contractors. Every decision made from scratch with no prior experience.
Chile, Argentina, Bolivia, Peru. A self-supported ride across some of the most remote terrain on earth. No support vehicle, no guide. Just plan, pack, and go.
Chile · Argentina · Bolivia · Peru
A second home in Briançon, deep in the French Alps. Bought for the skiing, the altitude, and the lifestyle. We rent it out when we're not there. Passion and investment rolled into one.
15 years in digital performance. Started at agency running paid search across international clients, then moved in-house at adidas and eventually took on the global role. From there into senior digital sales leadership and, since early 2026, leading a digital innovation project. Throughout it all: making complex systems work at scale.
